REDWOOD STORY

Welcome to SG Redwood,

We draw on our founding story and metaphor from the Redwood forest where Sequoias (also known as Redwoods) thrive – a symbol of a regenerative ecosystem anchored by a strong foundation of roots that stands the test of time.

The oldest known trees on records, the Giant Sequoias have a lifespan of up to 3,000 years. The coastal redwood is a common species of Sequoia, reaching heights as tall as a 27-storey building. Along with a base diameter of 35 feet, the Sequoia is likely the largest living organism on Earth. These living legends have been discovered to have surprisingly shallow roots – at most six feet deep. So, how do such massive trees hold themselves up with such shallow roots?

The answer is strikingly deep. Though shallow, the underground roots possess an unexpected element of interconnectedness – they grow toward other roots and intertwine between themselves! Sequoias provide and rely on each other for the sturdy support needed to bear their weight. The whole redwood ecosystem thrives on this interconnection. Even after a Sequoia tree dies, its roots continue to live underground and provide support and nourishment through its taproot long after its own glory is over.

Through our comprehensive suite of consulting services (link to Our Solutions), we are committed to co-create thriving ecosystems with the people and organisations we serve.

For over 20 years, we have been developing organisations in their journey to be a force for good, amplifying the good they do, and fostering ecosystem collaboration for shared flourishing. Based in Phnom Penh and focusing on lasting positive impact in the Asian region, we are here for organisations ready to look beyond themselves, for those who want to do good and do well beyond borders.

At the end of the day, our goal is to always DEVELOP, AMPLIFY, and COLLABORATE for Good.

Sincerely,

Tan Shang How

CEO & Co-Founder, Sequoia Group

We care for and respect the people and organisations who made the choice to work with us. We value our staff and clients as purposeful individuals whose visions we share.
We make conscious and affirmative choices to commit to our goals. Raising this awareness among our clients allows us to focus on the kinds of projects we undertake and the people we want to work with.
We make it a point to deliver our promises to our customers, suppliers, employees, and partners. With the power of promise, comes responsibility, integrity, professionalism, and dedication to the highest quality of work.
We believe that work is fueled by life and meaning in a community. Teamwork is our guiding principle for work fulfillment and we strive to help our clients build cohesive and strong communities in their own ecosystems.
We involve ourselves in the long-term consequences of our mission and we commit to nurturing our clients to persevere our work with them. Continuity also applies to our clients’ environmental and corporate accountabilities.